I believe valuing design is no longer optional for companies that want to stand out. Especially now, because good taste is becoming a commodity.
AI has put polished interfaces within anyone’s reach. What still separates great products from forgettable ones is structured UX thinking: understanding how people actually think, where they get lost and what makes them trust a product enough to come back.
Written by Matheus Sá. Disagree or want to add something? Write to me.