Context
Crowd is an app that wants to change how attendees and organizers experience events, putting real-time interaction at the center. As Lead Product Designer at Valere, I joined from the start, helping define the product’s positioning in a crowded market.
Challenge
Discovery surfaced two gaps in existing platforms:
- almost no live interaction during events;
- few tools for organizers to manage, promote and monetize their events.
What I did
I led design strategy and UI for the features that set the product apart:
- Event Camera, to capture and share moments instantly;
- Event Stories, created by the attendees themselves;
- a revenue-share model that rewards people who invite others, so the app grows organically;
- for organizers, management, promotion and monetization tools in a single interface.
