Context
Death & Co, a cocktail brand known around the world, partnered with Valere to create an AI bartender: an assistant that recommends cocktails, teaches mixology and helps with recipes, in the brand’s own voice. It lives on the Death & Co website and also captures user data for future marketing.
Challenge
The brand had more than 2,000 recipes but no interactive way to explore them. The content was static, which made it hard to search by ingredient, taste or occasion, both for home bartenders and for professionals. Without interaction, the brand was also missing the chance to build a relationship with its audience and turn that contact into marketing insight.
What I did
I joined from discovery, helping shape the concept, and then led design direction and UI for the proof of concept: a single-page app with a chatbot that has a bartender persona. The conversation and the interface were designed together to reflect the brand’s tone. Under the hood, a RAG system queries the recipe database in real time, remembers each person’s preferences and leaves room for a future e-commerce integration.
