Context
Geely relaunched its brand in Brazil at the São Paulo International Auto Show. The team needed a mobile product to guide visitors through a packed booth, capture qualified leads in a chaotic offline setting and show leadership, in real time, what was working.
What I did
I built the mobile experience around booth navigation and lead capture:
- an interactive map and vehicle catalog;
- gamified discovery, with missions and rewards;
- frictionless QR-code lead capture;
- a real-time dashboard so the executive team could follow traffic, interaction zones and operations.
Results
In a few days the app generated 5,000 qualified leads in the CRM and 42,000 interactions, with 4,000 rewards redeemed. The usage data became a basis for Geely’s strategy in Latin America.
